TV COMMERCIAL BROUGHT 80,000 EURO TO CASARES

The TV commercial that was filmed in Casares over three days last week brought an economic boost of 80,000 Euro to the town. The ad for a brand of crisps owned by Pepsi involved 150 locals as extras and transporters for the TV crew. Members of the crew also stayed in local hotels in the area, including two hotels in Estepona and local shops and restaurants benefited from the extra business. Mayor Antonia Morera said the commercial shoot in Casares had brought many economic benefits to the town. It is estimated that the total spend for the shoot was 80,000 Euro - 20,000 for extras, 30,000 for transportation staff and 30,000 Euro for hotels, restaurants and shops. The producer decided to use Casares as a location because of its beauty and the friendliness of the locals. As a parting gesture they left 25 boxes of crisps with the Ayuntamiento for distribution to the residents.

CASARES WAS THE CENTRE OF MAJOR TV COMMERCIAL THIS WEEK

Casares was the centre of a major TV commercial this week when shooting took place over three days. The commercial for a well known brand of crisps involved many locals with over 150 extras taking part in the shoot. The facade of the church was painted yellow, the colour of the crisps , for the shoot but residents were assured that it will be repainted white after the film shoot. On Wednesday over 150 extras took part in the filming at the Plaza de Espana. Other locations chosen for the commercial included the grounds of the Castillo, the Llano and the Plaza de Espana. Location manager James Souza said that Casares was chosen because of its natural beauty and the ease of filming in the area. The three days of shooting has involved the renting of many local homes and businesses. The film crew stayed at local hotels and 150 local people were hired for moving equipment and other work.

CASARES WILL BE USED AS LOCATION FOR MAJOR TV AD NEXT MONTH

Casares has been chosen as the location foe the filming of a najor television ad which will be shot in the town early next month. Filming for the commercial for a multinational brand snack will take place on November 4th, 5th, 6th and 7th. Tourism councillor Pepe Carrasco said the ad will boost tourism in Casares and bring economic benefits to the residents. Fifty people will be involved in shooting the ad and they will be staying in local hotels. In addition local people will be hired as extras, and for help in transporting equipment. The producer has spent several weeks in Casares casting for the ad and so far has seen more than 300 people.